Quality followers, how to get them
Making the leap to a new social network is always a difficult task. But do not despair, even if the beginning is something hard, the goal should always be clear, to get quality followers.
Many people will tell you that this is a waste of time, why invest part of your time in getting quality followers, when you can have thousands and thousands of followers in a few hours and easily.
The difference between organic followers, so we call the unpaid, and the “bought” followers, is abysmal.
The followers that we obtain through a payment to a certain website hardly have interaction with your profile.
A small problem that these followers present is that many of them are false profiles for which social networks could even penalize you.
So, even if it takes more time and is a constant job, getting quality organic followers should be the only way to increase our presence in a new social network.
Whether you are a brand or a person who wants to make the leap as a blogger, these steps that we tell you below are basic and essential.
1 # Optimize your profile to the fullest.
Think for a moment what it is that between two products that have the same characteristics, choose one and not another. Your design, in most cases, right?
In social networks, the same thing happens in a certain way.
The image we offer to other users of the social network is paramount. It must be a good, attractive image that represents the values we want to convey.
Adding a small bio about the services offered by the brand, and other basic information such as address, email and web, will make users look much more on your profile.
You must provide the user with the most information in a simple and fast way.
2 # Balance the followers / followed balance.
Knowing how to keep the number of followers and people in social networks like Twitter and Instagram balanced is very important.
Many times, we find accounts in which there are barely 50 people who follow it, while the brand for its part follows more than 1,000 people and profiles of other brands.
This is a big mistake. Following all the profiles that appear as suggested to us crazy will not make us have a community of quality followers, but quite the opposite.
We must follow a few at a time, monitor those who return the follow and repeat the process over and over again, always maintaining the 1/1 ratio between followers and followed.
3 # Generate quality and interesting content.
Before you start publishing content, you should consider how you are going to do it, how you are going to address your followers, in what tone, what content you are going to publish, etc.
Having a defined theme by which your brand can move, will help to increase the number of quality followers.
Focusing on a few topics not only presents this advantage, but it will also help you to know which topics or parts of your company interest your community of followers most.
By generating your own quality content, you will also increase the probability that your fans will become something else.
You will get them to subscribe to your YouTube channel, to your blog and even keep your different profiles as favorites so you don’t miss any of your news.
In this way, you will gain brand awareness and with it, quality followers.
4 # Work a good image gallery.
At E Trend Talk, we believe that this point is super important for a brand that makes the leap to the online world.
A gallery of well-worked images is not only essential to upload a beautiful cover photo on Facebook, but also for the web, and other advertising applications, such as catalogs, brochures, etc.
And it has always been said that “a picture is worth a thousand words”, right? In this case it is so.
A photo session that shows the facilities and products in a clear and real way, will make your brand add points against other profiles that have blurred, moved or discolored images.
If you do not have the means or do not know how to do it, at E Trend Talk we advise all our clients from the beginning to the end of the session, to show the most professional and corporate side of their companies.
5 # Interact with your audience.
When we say that you must interact with your followers, we do not mean that you are on Facebook, Twitter or Instagram all the time waiting for any reaction from your followers.
But you must answer all the comments they make on your profile and your brand. And when we say everyone is ALL (even criticism and complaints).
Above all it is important to answer the criticisms and complaints with total naturalness, always keeping the forms and without losing sight of the objective, to get quality followers.
The brand that knows how to manage these situations perfectly, that cares about knowing the opinion of its fans, finally gets with it, more faithful followers and who trust in it no matter what.
On the other hand, in social networks like Twitter and Instagram where the use of hashtag is more widespread than in the rest, it is essential to include them in the posts.
Creating your own hashtag that represents your brand is mandatory. It will help you differentiate yourself from other brands and position your brand in these social networks.
6 # Post regularly.
It’s about gaining quality followers and not saturating them with your content.
You should keep in mind that the more publications you have to generate more content, and many times what happens is that the quality is low.
Therefore, in E Trend Talk we believe that less is more. A smaller number of publications should be made with the highest quality content and related to the followers of the brand, possible.
Posting once a day on social networks such as Google+, Facebook and Instagram are ideal.
Since they are social networks in which the content despite being ephemeral, lasts longer than in others such as Twitter or Snapchat, where the frequency of publication must be greater, between 1 and 5 daily publications.
To achieve as many reactions as possible, we must always keep in mind when our community of followers is active.
This is possible to analyze from the own metrics that offer each of the social networks to companies.
