Developing a website without an SSL certificate is one primary mistake you can ever make. It is not just about the certificate. It is about the security features your site must possess.
For those who do not know an SSL certificate, let us describe this in a brief.
An SSL certificate or Secure Sockets Layer Certificate is just a digital document that confirms the security and reliability of the site, especially when any kind of payment transaction is made. It ensures that the site is completely safe and secure to exchange data or social browsing.
In technical terms, the SSL certificate is also termed as a public key certificate that lets users communicate safely with the end-users.
No matter what type of website you have developed, it should contain an SSL certificate to build credibility. Thus, school websites are of no exception. When you visit a website development company in Delhi or other areas, make sure you ask for this on a priority basis.
Let’s talk about the reasons why you need an SSL certificate for your school website.
4 Reasons for having an SSL certificate
- Secure exchange of data: The only thing that bothers the users is the data exchange policy. The parents or the guardians while filling up the registration form or admission form often think twice whether it is good to submit the information here online. According to them, the site may not be safe to share any kind of information, especially when it is related to personal details and a child’s safety.
However, with HTTPS address it proves that the site is completely secure and reliable enough to share data. The SSL certificate ensures that there is no risk in exchanging information or conducting the payment process online. All sensitive information like student grades, personal details, payment options, emergency information, etc. completely remains covered on these websites.
- Verifies user’s identity: School websites are open to all. Users traveling to these websites can be the parents or guardians, students, office staff, job seekers, teachers, faculties, school authorities, and many more. Now the question is – how to determine whether the users visiting the site are authentic?
All thanks to the SSL certified websites. With this certificate, you can verify the identity of the users and can even determine if there is any suspicious entry. In no scenario, the information shared on the website or transaction is being leaked.
The school website can be easy to access but the data remain secured and well-protected in every case. It will only be provided to the users with appropriate permissions.
- Leads to high website ranking: SSL certified websites are known for their well-protected interface. This encourages many prospective users to visit the website whenever they come across this educational platform.
All as a whole, this results in strong visibility, making the website appear multiple times to the targeted audience. High search engine rankings are thus easily obtained with no hurdles. Rather, the site becomes more visible enhancing the number of clicks and reducing the bounce rates.
Parental engagement, student, and teacher engagement automatically rise with this. The certified website builds a high priority level, representing the brand among the top few school brands residing online.
- Ensures trust and credibility: SSL certificate helps the school brand to draw in more new users. Since with the high ranks, the site becomes easier to discover. It even gains trust and builds high brand credibility among the audience.
Quite obvious that people always appreciate and find the website with high ranks credible enough to prioritize their choices. It compels the users to consider that the educational institution has no risk of data being stolen.
In short, with this certificate, you can turn your institution a reliable one and generate more engagement with high conversions. For a business, conversions and high business ROI matter the most in the end.
Over to you
SSL certificate defines that the website is addressed with HTTPS, instead of HTTP. It encrypts the information added by the users and puts it into the website in a way that no one can breach it. Even if someone tries to read the data, he will fail to read it.
For your school website, you must be having a separate section or page to register and a separate form for admission. The registration page requires personal details while the admission form requires a significant admission fee.
To ensure your users that the page is absolutely safe and secure, a site with HTTPS is needed. And you can find this only when you have an SSL certificate.
So, friends, don’t forget this in any case.
Have this SSL certificate before you look for digital services like SEO company in Noida or other states.